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商品編號： 9-603-044 出版日期： 2003/04/15 作者姓名： Sucher, Sandra J.;McManus, Stacy 商品類別： Operations management 商品規格： 18p 再版日期： 2004/10/07 地域： Europe 產業： Biotechnology;Pharmaceuticals 個案年度： 1999 - 2001
商品敘述：
When Dr. Daniel Vasella learned of the early Phase 1 trial results, he immediately decided what course of action Novartis would take. Students will be able to examine and assess the concrete steps, and the rationale behind them, that Novartis took in response to this challenge. Focuses not on morality versus immorality but on principled decision making, action, and the practical implications of making good on a moral decision.
涵蓋領域：
Innovation;Leadership;Business ethics;Strategy formulation
相關資料：
Supplement, (9-603-045), 4p, by Sandra J. Sucher, Stacy McManus;Supplement, (9-603-046), 6p, by Sandra J. Sucher, Stacy McManus
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